Targeting Product and Service Designs to Customers' Needs
Course ID: CESYS502 Learn how to identify and quantify customer demand. Create a design process and that maximizes your product or service's potential for commercial success. |
Description
Did you know that you can determine a product or service’s potential for commercial success before going to market? By properly identifying marketplace demand and setting up a rigorous evaluation and design process, you can develop a product or service that best serves your customers’ needs and desires and stands the greatest chance for commercial success.
You’ll learn to identify and measure customer demand; benchmark the competition to gain market advantage; rank and weigh product objectives; and define technical requirements for production based on the potential market. This course introduces field-tested, repeatable methods for designing a commercially viable product or service that positions your company ahead of the competition.
Who Should Enroll in This Course?
This course is indispensable for individuals who design, develop and market products or services. This includes engineers, project managers, marketing and product line managers, design managers, even hands-on executives who are involved with system design processes.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
August 8, 2012
September 19, 2012
Click 'Enroll Now' to see available dates beyond September 19, 2012.
Certificate Information
This course can be applied toward the following certificates:CEUs
Project Management Institute Professional Development Units
This course qualifies for 6.00 Professional Development Units (PDUs) from the Project Management Institute (PMI) for Professional Project Managers (PMPs) seeking ongoing education and professional development for continuing certification. eCornell is a Global Registered Education Provider of PMI. PDUs are designated as Category 3.
Additional Information
Course Format
eCornell takes a problem-based approach to learning, and our courses are built around realistic case studies and scenarios. All courses are self-paced, and are facilitated by an eCornell instructor, who leads the online discussions and is available to answer any questions about the course content.
This course contains the following modules:
- Identify Customer Needs.
- Where We Are in the Process.
- Conduct a Contextual Inquiry.
- Summarize Product or Service Objectives.
- Measure the Needs.
- Use the Goal-Question-Metric (GQM) Method.
- Rank and Weight Product Objectives.
- Benchmark the Competition.
- Determine Technical Requirements and the Customer Value Proposition.
- Use the House of Quality Technique.
- Identify the Customer Value Proposition.
Benefits to the Learner
Learners who complete this course will be able to:
- Conduct a contextual inquiry to identify customer needs.
- Quantify how well product or service requirements meet customer needs.
- Use a step-by-step process to translate customer needs into technical requirements.
- Generate a Customer Value Proposition (CVP).
Authoring Faculty
Peter L. Jackson PhD, Professor, DirectorSponsoring School
Cornell University’s College of EngineeringTotal Learning Time
Approximately 5-6 hours over a 2-week period.You May Be Interested In...
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