Getting Started on Product and Service Design
Course ID: CESYS501 Learn how to create sustainable competitive advantage by fine-tuning your design process. Adopt a systems approach to product and service evaluation and development. |
Description
The commercial viability of a product or service is largely dependent on the integrity of its design process. System design begins with, of course, a bright idea. But it requires evaluation of that concept to determine its marketability, its potential for internal buy-in, and its technical feasibility before planning for production.
This course introduces you to customer-focused design, where behavioral psychology meets product analysis and service usage. Learn how to brainstorm and choose a concept, write a mission statement, identify internal stakeholders, analyze the customer experience, and define functional requirements for your product or service. Engineers and technical specialists will learn how to determine if a product or service is worth developing, and if so, how best to apply talent and resources to its development.
Who Should Enroll in This Course?
This course is indispensable for individuals who design, develop and market products or services. This includes engineers, project managers, marketing and product line managers, design managers, even hands-on executives who are involved with system design processes.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
May 2, 2012
June 13, 2012
Click 'Enroll Now' to see available dates beyond June 13, 2012.
Certificate Information
This course can be applied toward the following certificates:- Master Certificate in Systems Design and Project Leadership
- Customer-Focused Product and Service Design
CEUs
Project Management Institute Professional Development Units
This course qualifies for 6.00 Professional Development Units (PDUs) from the Project Management Institute (PMI) for Professional Project Managers (PMPs) seeking ongoing education and professional development for continuing certification. eCornell is a Global Registered Education Provider of PMI. PDUs are designated as Category 3.
Additional Information
Course Format
eCornell takes a problem-based approach to learning, and our courses are built around realistic case studies and scenarios. All courses are self-paced, and are facilitated by an eCornell instructor, who leads the online discussions and is available to answer any questions about the course content.
This course contains the following modules:
- Developing the Concept.
- Select and Sketch the Concept.
- Identify and Communicate to Stakeholders.
- Define the Context.
- Defining the Functional Requirements.
- Collect and Prioritize Use Cases.
- Derive Requirements from Use Case Behaviors.
- Summarize and Finalize Requirements.
Benefits to the Learner
Learners who complete this course will be able to:
- Discuss the benefits of using the Getting Design Right Process.
- Recommend when and how your organization can use this process.
- Use this process to define a design problem.
Authoring Faculty
Peter L. Jackson Ph.D., Professor, DirectorSponsoring School
Cornell University’s College of EngineeringTotal Learning Time
Approximately 5-6 hours per week over a period of 2 weeks.You May Be Interested In...
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