Developing an Asset Management Strategy
Course ID: SHA565 Develop an asset management strategy and plan; use contemporary techniques to create forecasts and analyze sell versus hold alternatives. |
Description
The hotel asset manager is responsible for managing lodging investments to meet the specific objectives of ownership. The asset manager's role in building value is analyzed at both the portfolio and the property level. This course focuses on the importance of developing a strategic vision for asset management, and for using the latest asset management techniques in pursuit of that strategic vision.
Participants will examine the role of the asset manager in real estate portfolio management and learn how to develop a strategic vision for asset management. They will learn how to create an asset management plan designed to accomplish long-term financial goals, create forecasts, and build models that analyze sell versus hold alternatives and make optimal recommendations consistent with the asset management strategy and plan.
Who Should Enroll in This Course?
This course is designed for:
- Managers and professionals in the hospitality industry with financial or operational responsibility for real estate, investments, or management contracts
- General managers, asset manager and others with asset management responsibilities
- Business development professionals with branded operators who have professional interaction with owners
- Lenders, investors, real estate professionals, and developers who seek entrance into the hospitality real estate market
Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
May 2, 2012
June 13, 2012
Click 'Enroll Now' to see available dates beyond June 13, 2012.
Certificate Information
This course can be applied toward the following certificate:CEUs
Project Management Institute Professional Development Units
This course qualifies for 6.00 Professional Development Units (PDUs) from the Project Management Institute (PMI) for Professional Project Managers (PMPs) seeking ongoing education and professional development for continuing certification. eCornell is a Global Registered Education Provider of PMI. PDUs are designated as Category 3.
Additional Information
Course Format
All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.
This course contains the following modules:
- Portfolio Management
- Why Real Estate in the Portfolio?
- Economics of Portfolio Management
- Asset Management
- The Asset Management Process
- Highest and Best Use Forecasting
- Creating the Asset Management Plan
- Sell Versus Hold Decisions
- Sell v. Hold Strategies
- Selling and Holding
- Making the Decision
Benefits to the Learner
Participants who complete this course will be able to:- Analyze the asset manager’s role in building value at both the portfolio and the property level
- Develop a strategic vision for asset management
- Create an asset management plan for a property’s long-term needs
- Model the optimal holding period and make recommendations on selling versus holding the asset
Authoring Faculty
Jan A. deRoos, Ph.D., Associate ProfessorSponsoring School
Cornell University's School of Hotel AdministrationTotal Learning Time
Approximately six hours over a period of two weeksYou May Be Interested In...
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