Data Gathering and Analysis in the Hospitality Industry

Description

Good decision-making starts with the gathering of information and thorough data analysis. In the hospitality industry there is a significant amount of information available about customers, their buying patterns, desired pricing, occupancy rates, and much more. With a basic understanding of statistical analysis, a hospitality manager can extract meaningful information from data and better position the business for success in the marketplace.

A critical first step in many analyses is surveying to gather data, and this course provides a step-by-step approach to creating and using surveys effectively in your organization. This course also explores hospitality scenarios and hands-on exercises to further sharpen your analytical skills.

Who Should Enroll in This Course?

This course is designed for managers and individuals at any level who need to analyze data for their organization—especially those responsible for project and business planning, market research, revenue management, or designing customer or employee satisfaction surveys.

Enrollment

To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).

Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.

Certificate Information

This course can be applied toward the following certificates:
 

• Hospitality Marketing
• Master Certificate in Hospitality Management
• Master Certificate in Hospitality Management

Additional Information

Course Format

eCornell takes a problem-based approach to learning, building its courses around realistic case studies and scenarios. All courses are self-paced and are facilitated by an eCornell instructor who leads the online discussions and is available to answer any questions about the course content. This course includes the following modules:

Describing and Analyzing Data

• Hospitable Statistics.
• Graphing.
• Mean, Median, and Other Measures.
• The Normal Distribution.

Gathering Data.

• Sourcing Data.
• Designing Surveys.

Benefits to the Learner

After completing this course, participants will be able to:

• Discuss applications of statistics in the hospitality industry.
• List common ways in which statistics can be misused to distort or misrepresent data.
• Apply the appropriate graph for a given data set.
• Calculate, define, and apply descriptive statistics including median, mean, and standard deviation.
• Use Excel's display and analysis tools for graphs, PivotTables, descriptive statistics, and optimal problem solutions.
• Describe the normal distribution.
• Describe and select appropriate methods of gathering data.
• Choose appropriate survey methods.

Authoring Faculty

Sheryl E. Kimes, Ph.D., Professor

Sponsoring School

Cornell University's School of Hotel Administration

Total Learning Time

Approximately 5-6 hours over a period of 2 weeks.

You May Be Interested In...

Students who purchased this course also purchased:
 

• Statistical Decision Making for Hospitality Managers
• Marketing Planning in the Hospitality Industry
• Marketing Analysis in the Hospitality Industry