Search Engines and Online Selling: Stimulating Incremental Demand
Course ID: SHA545 |
Description
Today’s consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this online course you’ll learn to develop online strategies designed to improve your standing in Internet search results, called Search Engine Optimization (SEO), and increase your visibility to target customers.
Learn how to optimize your position on Internet search results and increase conversions: the moment when a search becomes a purchase. Online travel agencies are especially popular because they provide one-stop convenience and notifications for consumers searching for deals and promotional opportunities. The success of online travel agency is largely attributable to their marriage of leading-edge technology and a keen insight into consumer behavior patterns.
Who Should Enroll in This Course?
This course is designed for general managers, revenue and finance managers, operations, sales, marketing and other hospitality professionals who are responsible for the financial performance of their organization. Professionals with at least 3 years of experience in their industry will see the greatest benefits. This course provides advanced instruction in revenue management and teaches the industry-critical skills and advanced techniques used by top performers the world over.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
October 17, 2012
November 14, 2012
Click 'Enroll Now' to see available dates beyond November 14, 2012.
Certificate Information
This course can be applied toward the following certificate:Additional Information
Benefits to the Learner
Upon completion of this course you will be able to:
- Employ search engine marketing techniques through paid and organic search optimization techniques.
- Recognize the role and opportunities of online travel agencies in demand stimulation and management.
- Stay current and ahead of the competition with the newest, most effective ways to sell online.












