About  ▼
Overview
Global Capabilities
Management Team
Press Releases
eCornell and Affiliates of Hyatt Hotels Corporation Agree to a 3-Year Contract to Deliver Online Learning
eCornell Named a Finalist for âCustomer Service Team of the Yearâ in 2012 American Business Awards
eCornell Expands Leadership Training Partnership with BBVA Compass
Best Western International Renews Hospitality Leadership Development Partnership with eCornell
eCornell Wins Two Coveted Customer Service Awards
eCornell Students Cast Votes; Win eCornell the Peopleâs Choice Stevie Award for Favorite Customer Se
eCornell Students Cast Votes; Win eCornell the Peopleâs Choice Stevie Award for Favorite Customer Service
eCornell Named to List of Top 20 Leadership Training Companies for 3rd Consecutive Year
eCornell Named a Finalist for "Customer Service Department of the Year" in 2012 Stevie Awards for Sales & Customer Service
Hilton Worldwide Expands Leadership Development Training Partnership with eCornell
eCornell Named Most Customer-Friendly Company
eCornell Named to 2011 Tech 200 List of Fastest Growing Technology Companies
eCornell Teams Up with the American Academy of Healthcare Interior Designers
eCornell Wins 3-of-3 at Best of E-Learning Awardsâ¦Again
Leading Hotels of the World Selects eCornell for Hospitality Training
Aegis Global Taps eCornell for Worldwide Management Training
eCornell Named Finalist in 3 Categories of 2011 Best of E-Learning! Awards
eCornell and The Center for Health Design (CHD) Launch New Partnership Offering Enhanced Learning Experience for Healthcare and Design Professionals
G4S Secure Solutions Selects eCornell for Business Leadership Program
North Shore-LIJ Health System Signs 3-Year Contract Extension with eCornell
Lincoln Financial Group Selects eCornell for Management Development
Thompson Hotels Adds eCornell to In-House Education Program
eCornell Named to List of Top 20 Leadership Training Companies for Second Year in a Row
eCornell Named a Finalist for 'Sales Training Program of the Year' in 2011 Stevie Awards for Sales & Customer Service
McKesson Corporation Selects eCornell for HR Management Development Program
eCornell Wins 3-of-3 at 2010 Best of E-Learning Awards
Cornell University & eCornell Launch New Online Certificate Programs for Healthcare Professionals
eCornell Named Finalist in 3 Categories of 2010 Best of E-Learning! Awards
Cornell School of Hotel Administration & eCornell Launch New Online Certificate Programs in Hospitality and Foodservice
Cornell ILR School & eCornell Launch Online HR Director's Certificate
eCornell Named to List of Top 20 Leadership Training Companies
eCornell Voted "Best Leadership Development Program" by readers of E-Learning! Magazine
eCornell Partner is Ranked the Best in Leadership Development
New Graduate Certificate in HR Management
eCornell Named Finalist for "Best Leadership Development Program" &"Best SaaS LMS" by Readers of E-L
eCornell Presents with UNICEF at ASTDNY
eCornell at CLO Fall Symposium
eCornell Programs Eligible for National Emergency Grants
New Online Certificate Program from Cornell University Develops High Performance Leaders
New eCornell Certificate Program Teaches the 'Right Way' to Develop Products and Services
eCornell Unveils New Logo and Website
eCornell Joins with Center for Hospitality Research to Offer Online Executive Education Opportunity
New Certificate Program in Project Leadership from eCornell and Cornell University's College of Engineering
New Certificate Program in Strategic Hospitality Management from eCornell and Cornell University's School of Hotel Administration
eCornell Launches Online Certificate Program in Hotel Real Estate Investments and Asset Management with Cornell University's School of Hotel Administration
eCornell Named a Project Management Institute Registered Education Provider
eCornell offers Strategic Human Resources Management Certificate
Delta Hotels Announces Partnership with Cornell University
BMC Software & eCornell Announce Partnership for Employee Development
Fairmont Hotels & Resorts & eCornell Announce Partnership for Employee Development
eCornell Launches Online Certificate Program in Hotel Revenue Management with Cornell University's School of Hotel Administration
eCornell Author Bacharach's Book Voted 6th Best Management Book of 2006
Raffles Hotels & Resorts and eCornell Collaborate to Develop Raffles Univirtual
eCornell Partners with Canadian HR Press to Serve Canadian Market
Human Capital Institute Partners with eCornell to Offer New Education Programs
eCornell's Approach Featured in CEO Today magazine
eCornell Partners with the Cortiva Institute to Target the Wellness Space
eCornell's Approach to Technology Profiled at The Boardroom Connection
Cendant Hotel Group Partners with Cornell University
The Pierre, a Taj Hotel Announces its Partnership with eCornell & the Launch of "The Pierre eKnowledgeSuite"
eCornell and the Ken Blanchard Companies Partner to Address Growing Need for New Leaders
eCornell to present at CLO Symposium, Elliott Maisie's Learning 2005, and EUHOFA International Congress
YMCA of the USA Chooses eCornell for Online Professional Development Certificate Programs
Shangri-La Hotels & Resorts and eCornell Partner for Five-Year Worldwide Learning Program
eCornell's approach to online learning design, Learning Molecules, featured in ASTD's Learning Circuits
eCornell and Swissôtel partner to create Swissôtel eUniversity
eCornell at TechLearn 2004
Starwood Hotels & Resorts and eCornell Announce Four-Year Learning Partnership
eCornell Launches Online Executive Leadership Series from Cornell University
Air Products Sharpens Its Performance Culture With An Assist From eCornell, A Total Learning Solutions Provider.
Cornell and The Culinary Institute of America Partner Online to Provide Management Skills to Restaurant Professionals
In the News
Awards
Upcoming Events
Careers
Enrollment Counselor
Software Engineer
Interactive Designer
Online Learning Products  ▼
eCornell Learning Experience    
Why eCornell is Different
Course Experience
Course Structure
Professional Accreditations
Online Certificate Programs    
Human Resources Management    
HR: Selection and Staffing
HR: Foundations of Employee Relations
Advanced Certificate in Strategic HR Management
Human Resources Practices
Executive Certificate in HR Leadership
Master Certificate in Human Resources
International Human Resources Practices
Hospitality and Foodservice Management    
Hospitality Marketing
Restaurant Revenue Management
Foodservice Management
Hospitality Management
Strategic Leadership for the Hospitality Professional
Advanced Hospitality Revenue Management: Pricing and Demand Strategies
Hotel Revenue Management
Hotel Real Estate Investments and Asset Management
Leading Customer-Focused Teams
Master Certificate in Hospitality Management
Master Certificate in Foodservice Management
Leadership and Strategic Management    
Business Leadership Skills
High Performance Leadership
Change Leadership
Executive Leadership
Managing for Execution
Project Leadership and Systems Design    
Master Certificate in Systems Design and Project Leadership
Customer-Focused Product and Service Design
Project Leadership
Financial Management    
Financial Management
Management Essentials    
Supervisory Skills
Marketing    
Marketing Strategy for Business Leaders
Healthcare    
Healthcare Facilities Planning and Design
Executive Leadership for Healthcare Professionals
Master Certificate in Healthcare Leadership
Individual Course Listing     
Human Resources Management
Human Resources and the Law
Fundamentals of Employee Benefits
Building and Managing Employee Relations
Fundamentals of Compensation
Selection and Staffing
Performance Appraisal and Management
Human Resources Studies Certificate
Issues and Concepts in Equal Employment Opportunities Law
Employment Laws for the HR Professional
Fundamentals of Welfare and Legal Benefits
Fundamentals of Retirement, Flexible and Additional Benefits
Organizational Culture and Work/Life Balance
Communicating and Coaching and Counseling for Improved Performance
Applying and Expanding a Compensation Model
Expanding the Compensation Model: External and Structural Considerations
Selection and Staffing: The Selection Process
Selection and Staffing: The Staffing Process
Assessing, Designing, and Implementing Performance Management Systems
Achieving Year-Round Performance Management and Appraisal
Internal Consulting Skills for HR Professionals
HR Consulting: From Information to Implementation
Human Resources Leadership
Aligning HR Strategy with Organizational Strategy
Diversity and Inclusion for Bottom-line Performance
Building a Talent Management Culture
Measuring HR's Impact
Employee Engagement
Achieving High-Performance Work Practices
Managing Employment Issues in a Global Context
Alternative Dispute Resolution
Systems and Strategies for Managing Organizational Conflict
Issues and Concepts in Equal Employment Opportunities Law
Employment Laws for the HR Professional
Fundamentals of Welfare and Legal Benefits
Fundamentals of Retirement, Flexible and Additional Benefits
Organizational Culture and Work/Life Balance
Communicating and Coaching and Counseling for Improved Performance
Applying and Expanding a Compensation Model
Expanding the Compensation Model: External and Structural Considerations
Selection and Staffing: The Selection Process
Selection and Staffing: The Staffing Process
Assessing, Designing, and Implementing Performance Management Systems
Achieving Year-Round Performance Management and Appraisal
Internal Consulting Skills for HR Professionals
Human Resources Leadership
Aligning HR Strategy with Organizational Strategy
Diversity and Inclusion for Bottom-line Performance
Building a Talent Management Culture
Measuring HR's Impact
Employee Engagement
Managing Global Employment Issues and Work Practices
eCornell's PHR/SPHR Prep Course
Hospitality and Foodservice Management
Data Gathering and Analysis in the Hospitality Industry
Data Gathering and Analysis in the Hospitality Industry
Statistical Decision Making for Hospitality Managers
Statistical Decision Making for Hospitality Managers
Marketing Fundamentals for the Hospitality Industry
Conducting Effective Hospitality Marketing Research
The Hospitality Marketing Mix: Product and Price
The Hospitality Marketing Mix: Place and Promotion
Meeting the Challenges of Foodservice Management
Foodservice Management: Marketing, Service, and HR Systems
Foodservice Management: Menu Planning and Marketing, and Merchandising Strategies
Foodservice Management: Control Systems and Related Systems
Introduction to Restaurant Revenue Management
Managing Revenue with Service Cycle
Managing Revenue with Table Mix
Managing Revenue with Pricing
Introduction to Hotel Revenue Management
Forecasting and Availability Controls in Hotel Revenue Management
Pricing Strategy and Distribution Channels in Hotel Revenue Management
Overbooking Practices in Hotel Revenue Management
Non-Traditional Applications of Hotel Revenue Management
Price and Inventory Controls
Price Sensitivity and Pricing Decisions
Segmentation and Price Optimization
Displacement and Negotiated Pricing
Search Engines and Online Selling: Stimulating Incremental Demand
Strategic Hospitality Management I: Formulating Strategy
Strategic Hospitality Management II: Creating Value
Strategic Hospitality Management III: Implementing Strategy
Financial Analysis of Hotel Investments
Control of Hotel Real Estate
Valuing Hotel Investments Through Effective Forecasting
Valuing Hotel Intellectual Property and Structuring the Capital Stack
Developing an Asset Management Strategy
Achieving Hotel Asset Management Objectives
Financial Analysis of Hotel Investments
Control of Hotel Real Estate
Valuing Hotel Investments Through Effective Forecasting
Valuing Hotel Intellectual Property and Structuring the Capital Stack
Developing an Asset Management Strategy
Achieving Hotel Asset Management Objectives
Hotel Revenue Management
Marketing Fundamentals for the Hospitality Industry
Conducting Effective Hospitality Marketing Research
The Hospitality Marketing Mix: Product and Price
The Hospitality Marketing Mix: Place and Promotion
Meeting the Challenges of Foodservice Management
Foodservice Management: Marketing, Service, and HR Systems
Foodservice Management: Menu Planning and Related Systems
Foodservice Management: Control Systems and Marketing & Merchandising Strategies
Introduction to Restaurant Revenue Management
Managing Revenue with Service Cycle
Managing Revenue with Table Mix
Managing Revenue with Pricing
Introduction to Hotel Revenue Management
Forecasting and Availability Controls in Hotel Revenue Management
Pricing Strategy and Distribution Channels in Hotel Revenue Management
Overbooking Practices in Hotel Revenue Management
Non-Traditional Applications of Hotel Revenue Management
Strategic Hospitality Management I: Formulating Strategy
Strategic Hospitality Management II: Creating Value
Strategic Hospitality Management III: Implementing Strategy
Financial Analysis of Hotel Investments
Control of Hotel Real Estate
Valuing Hotel Investments Through Effective Forecasting
Valuing Hotel Intellectual Property and Structuring the Capital Stack
Developing an Asset Management Strategy
Achieving Hotel Asset Management Objectives
Leadership and Strategic Management
Managing Strategic Change
Developing an Agenda for Change
Mapping the Political Terrain of Allies and Resistors
Negotiating Support and Buy-In for Your Agenda
Mobilizing the Coalition for Action
Establishing Momentum: Managing Structure, Resources, and Performance
Sustaining Momentum: Motivating Through Vision, Culture, and Political Agility
Preparing for Negotiations
Tactics and Skills for Negotiating
The Coaching Mindset for Engaging and Developing Others
The Coaching Process for Engaging and Developing Others
Strategic Thinking
Scenario Planning
Executive Decision Making
Leading Through Creativity
Unlocking Your Leadership Potential
Overcoming Challenges to Leaders and Their Teams
Strategic Employment Issues
Managing Conflict in Organizations
Get Them On Your Side Part I
Get Them On Your Side Part II
Keep Them On Your Side
Leadership Development
Developing an Agenda for Change
Mapping the Political Terrain of Allies and Resistors
Negotiating Support and Buy-In for Your Agenda
Mobilizing the Coalition for Action
Establishing Momentum: Managing Structure, Resources, and Performance
Sustaining Momentum: Motivating Through Vision, Culture, and Political Agility
Preparing for Negotiations
Tactics and Skills for Negotiating
The Coaching Mindset for Engaging and Developing Others
The Coaching Process for Engaging and Developing Others
Strategic Thinking
Scenario Planning
Executive Decision Making
Leading Through Creativity
Unlocking Your Leadership Potential
Overcoming Challenges to Leaders and Their Teams
Executive Leadership
Transformational Excellence: Change Leadership in Healthcare
Strategic Planning for Healthcare Organizations
Revising and Implementing Your Strategic Plan
Planning and Designing a Healing Environment
Basic Tools for Facility Planning
Practice-based Research
Project Leadership and Systems Design
Introduction to Project Leadership
Project Teams: Mining Collective Intelligence
Dealing with Difference
Earned Value Management
Influence Without Authority
Conflict Resolution
Getting Started on Product and Service Design
Targeting Product and Service Designs to Customers' Needs
Exploring the Design Space and Optimizing the Design
Thinking Through the Structure of System Design
Ensuring the Success of Product and Service Design
Executing and Improving System Design
Introduction to Project Leadership
Project Teams: Mining Collective Intelligence
Dealing with Difference
Earned Value Management
Influence Without Authority
Conflict Resolution
Getting Started on Product and Service Design
Targeting Product and Service Designs to Customers' Needs
Exploring the Design Space and Optimizing the Design
Thinking Through the Structure of System Design
Ensuring the Success of Product and Service Design
Executing and Improving System Design
Financial Management
Mastering the Time Value of Money
Mastering the Time Value of Money
Making Capital Investment Decisions
Making Capital Investment Decisions
Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
Raising Capital: The Process, the Players, and Strategic Considerations
Understanding Financial Statements
Understanding Financial Statements
Understanding Financial Statements
Using Ratio Analysis to Evaluate Financial Performance
Using Ratio Analysis to Evaluate Financial Performance
Understanding Financial Statements
Mastering the Time Value of Money
Making Capital Investment Decisions
Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
Raising Capital: The Process, the Players, and Strategic Considerations
Understanding Financial Statements
Using Ratio Analysis to Evaluate Financial Performance
Financial Management
Management Essentials
Thinking Like a Financial Manager
Understanding and Analyzing Financial Statements
Effective Interviewing
Essential Skills for Managing People
Legal Issues for Managing People
Managing Multiple Priorities
Effective Communication Skills
Accounting Fundamentals: The Balance Sheet
Accounting Fundamentals: The Income Statement
Accounting Fundamentals: The Cash Flow Statement
Understanding Team Dynamics
Facilitating Group Decisions
Improving Personal and Workgroup Productivity
Managing Strategic Change
Managing People More Effectively
Data Gathering and Analysis in the Hospitality Industry
Statistical Decision Making for Hospitality Managers
Creating Service Cultures
Secrets of Phenomenal Customer Service
Selection Requirements and Communications Skills for Interviewing
Legal and Unbiased Interviewing and Selection
Overcoming Barriers to Successful Management
Leading People to Higher Performance
Legal Issues in the Workplace
Preventing and Addressing Inappropriate Workplace Behaviors
The Power of Managing Your Time and Personal Priorities
Managing People Issues to Stay Focused on Priorities
The Impact of Personality Styles on Communication
Managing Communication Challenges
Managing Performance
Understanding Team Dynamics
Facilitating Group Decisions
Improving Personal and Workgroup Productivity
Managing People More Effectively
Creating Service Cultures
Secrets of Phenomenal Customer Service
Selection Requirements and Communications Skills for Interviewing
Legal and Unbiased Interviewing and Selection
Overcoming Barriers to Successful Management
Leading People to Higher Performance
Legal Issues in the Workplace
Preventing and Addressing Inappropriate Workplace Behaviors
The Power of Managing Your Time and Personal Priorities
The Power of Managing Your Time and Personal Priorities
Managing People Issues to Stay Focused on Priorities
The Impact of Personality Styles on Communication
Managing Communication Challenges
Managing Communication Challenges
Managing Performance
Preventing and Addressing Sexual Harassment in the Workplace
Marketing
Essentials of Marketing Strategy
Applied Marketing Strategy and Decision-Making Tools
Marketing Research and Analysis
Creating and Communicating the Value of Your Brand
Introducing New Products: Successes and Failures
Distribution Strategy and International Marketing
Healthcare
Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
Employee Relations Online Practicum
Transformational Excellence: Change Leadership in Healthcare
Strategic Planning for Healthcare Organizations
Revising and Implementing Your Strategic Plan
Planning and Designing a Healing Environment
Basic Tools for Facility Planning
Practice Based Research
Fundamentals of Human Resources Management in UN Field Missions
Entitlements and Benefits in UN Field Missions
Staffing in UN Field Missions
PDF Catalogs
CourseNotes
Learning Services  ▼
Solution Framework
Needs Analysis
Competency Mapping
Customized Learning Soutions
Program Management
Industry Solutions  ▼
Hospitality & Foodservice
Insurance & Financial Services
Retail
Healthcare
Education Providers
Mid-Size Business
Customers  ▼
Testimonials
Client List
Case Studies    
North Shore-Long Island Jewish Health System
Air Products and Chemicals
IBM
Computer Sciences Corporation
United Nations
Free Resources  ▼
Whitepapers    
Managing Corporate Learning
Best Practices in Employee Development
5 Ways to Improve Your Leadership Development Program...Online
High Performance Leadership: Converting Potential into Execution
A Leadership Development Maturity Model
Who Should You Target for Leadership Development?
Considerations for Creating an Executive Development Strategy
Talent Mobility: A New Standard of Endurance
Building a Management Development Program 8 Best Practices
Measuring the Success of Leadership Development
Business Planning & Governance for Corporate Training
Five Criteria for Identifying High Potentials in Your Organization
Should You Spend Disproportionately on Developing High Potentials?
Leadership and Management
Building a Management Development Program 8 Best Practices
Leadership Challenges in Project Management
Considerations for Creating an Executive Development Strategy
Who Should You Target for Leadership Development?
How Leaders Should Manage Teams
A Personal Leadership Development Plan
A Leadership Development Maturity Model
How to be a Successful Project Leader
5 Ways to Improve Your Leadership Development Program...Online
Five Criteria for Identifying High Potentials in Your Organization
High Performance Leadership: Converting Potential into Execution
Should You Spend Disproportionately on Developing High Potentials?
HR Management
Best Practices in Employee Development
Testing as a Performance Indicator
Employee Attributions About HR Practices Lead to Customer Satisfaction
Building Trust & Cooperation in Boundary-Spanning Teams
Employee Retention: Moving Up the Employee Relationship Chain
HR Certification & the Staffing Process
Should You Spend Disproportionately on Developing High Potentials?
Hospitality Management
Why Data is Important for Foodservice Managers
Hospitality Management Job Outlook 2011
Project Management
How to be a Successful Project Leader
Leadership Challenges in Project Management
Teamwork
Building Trust & Cooperation in Boundary-Spanning Teams
How Leaders Should Manage Teams
Webinar Archives    
Talent Mobility: A Succession Management Best Practice for Developing High-Impact Employees
Re-Engage Now! Engaging Employees to Drive Performance
Onboarding Best Practices: Learning, Performance & Metrics
Building Empowered Global Teams
Learning Technologies: Transforming Your Workforce
Building a Global Talent Management Strategy
Creating a Culture of Innovation
Emotional Intelligence: Increasing Leadership Capacity & Performance
Social Media's Role in Learning & Development
Older Webinar Archives
E-Learning Trends: Plans, Predictions & Practices for 2011
Keeping Leadership Alive
Making Learning Key to Strategy Execution
Presentations    
Talent Mobility: A Succession Management Best Practice for Developing High-Impact Employees
Engaging Employees to Drive Performance
Onboarding Best Practices: Learning, Performance & Metrics
Re-Engage Now! Engaging Employees to Drive Performance
E-Learning Trends: Content & Engagement Strategies
Building Empowered Global Teams
Learning Technologies: Transforming Your Workforce
Building a Global Talent Management Strategy
Creating a Culture of Innovation
Social Media's Role in Learning & Development
Older Presentations
What Makes a Top Learning Organization?
E-Learning Trends: Plans, Predictions & Practices for 2011
How to Build Your Network for Maximum Career Growth
How to Build a Comprehensive Leadership Program
The Next Evolution in Leadership Development
Six Best Practices to Create a Mature Leadership Development Program
Learning in a New World of Business
How to Manage Global Virtual Teams
Keeping Leadership Alive
Designing for True Blended Learning
Business Planning & Governance for Corporate Training
Making Learning Key to Strategy Execution
Online Learning with Demonstrable Results
Ken Blanchard on Creating Culture & Sustaining Performance
eNewsletter
eCornell Blog
Bacharach Leadership Blog
Contact  ▼
Contact Us
Distributor Inquiries
Submit RFP
Newsletter SignUp

Search Engines and Online Selling: Stimulating Incremental Demand

Course ID: SHA545
enterprise-course-list