Pricing Strategy and Distribution Channels in Hotel Revenue Management
Course ID: SHA533 Set prices that align with your organization's sales and positioning strategies. Use the appropriate distribution channels to manage prices. |
Description
A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and how to use multiple distribution channels to manage price more effectively.
You'll learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.
Channel management is an essential tool for controlling differentiated pricing, maintaining rate fences, and increasing revenue. Explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels.
Discuss best practices and observe industry case studies so you can contextualize and have an in-depth look into pricing strategy.
Who Should Enroll in This Course?
This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
April 4, 2012
May 2, 2012
Click 'Enroll Now' to see available dates beyond May 2, 2012.
Certificate Information
This course can be applied toward the following certificates:- Master Certificate in Hospitality Management
- Hotel Revenue Management
- Master Certificate in Hospitality Management
Additional Information
Benefits to the Learner
Participants who complete this course will be able to:- Use variable pricing strategies to increase revenue
- Develop effective rate fences
- Manage prices using distribution channels
Authoring Faculty
Sheryl E. Kimes, Ph.D., ProfessorSponsoring School
Cornell University's School of Hotel AdministrationTotal Learning Time
Approximately 5 to 6 hours over a period of 2 weeksYou May Be Interested In...
Students who purchased this course also purchased:
- Student Testimonial,
"The course content is of the highest quality and will help both lifelong revenue managers as well as those who are new to the industry."
Pricing Strategy and Distribution Channels in Hotel Revenue Management - Student Testimonial,
"I truly enjoyed this class and will be mentioning this in our weekly corporate revenue management meetings."
Pricing Strategy and Distribution Channels in Hotel Revenue Management - Student Testimonial,
"The course content is useful in my everyday environment as a consultant and I will continue to use it as a reference in the future."
Implementing Strategy and Strategic Control Systems in the Hospitality Industry
