Price and Inventory Controls
Course ID: SHA541 Lay the groundwork for demand management as you learn the role of marginal value of capacity in revenue growth and overall revenue management strategy. |
Description
Technology- and Internet-savvy consumer behaviors have fundamentally changed the way in which revenue is managed. This online course encourages those schooled or experienced in traditional revenue management to elevate and fine-tune their approach to price manipulation, length of stay, and demand and availability control. This curriculum will prepare students to succeed in this new, highly competitive hospitality landscape.
You’ll investigate individual cases and strategies used by the world’s top airlines, casinos, hotels and car rental businesses. Learn how these top companies optimize their price setting and inventory control measures to generate maximum profit and minimize systematic inefficiencies.
Whether you’re preparing to create a proprietary revenue management system or use a commercially available revenue management system, the principles and techniques learned in this course will serve as a foundation for the rest of the Advanced Hospitality Revenue Management certificate program. You are required to complete Pricing and Inventory Controls first in this series of five courses.
Who Should Enroll in This Course?
This course is designed for general managers, revenue and finance managers, operations, sales, marketing and other hospitality professionals who are responsible for the financial performance of their organization. Professionals with at least 3 years of experience in their industry will see the greatest benefits. This course provides advanced instruction in revenue management and teaches the industry-critical skills and advanced techniques used by top performers the world over.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
June 13, 2012
June 27, 2012
Click 'Enroll Now' to see available dates beyond June 27, 2012.
Certificate Information
This course can be applied toward the following certificate:Additional Information
Benefits to the Learner
Upon completion of this course you will be able to:
- Estimate the marginal value of capacity.
- Increase revenue through price, length of stay, demand, and availability controls.
- Make pricing decisions based on calculations of uncertainty.
- Increase your use of multiple resource controls, including rate and length of stay in your overall revenue management strategy.
Authoring Faculty
Chris K. Anderson, PhD, Associate Professor, Operations ManagementSponsoring School
Cornell University's School of Hotel AdministrationTotal Learning Time
Approximately 6-12 hours over a 2-week period.
