Marketing Fundamentals for the Hospitality Industry
Course ID: SHA501 |
Description
The primary function of marketing in business is to identify customers and hold their attention in order to deliver a valuable product or service. Marketing departments help differentiate a company from competitors by building brand recognition and creating sales collateral such as websites, sell sheets, presentations and print ads, which in turn support sales departments and position the company to meet revenue goals. Marketing is also typically responsible for gauging customer satisfaction and managing client relationships, in addition to compiling testimonials, soliciting referrals and developing case studies.
Learn fundamental marketing concepts and principles as they relate to hospitality, observe marketing in action through case studies and understand how to put that knowledge into practice. This course prepares you for leadership and success in hospitality marketing.
Who Should Enroll in This Course?
This course is designed for hospitality professionals transitioning into the marketing field and marketing professionals who seek to broaden their marketing expertise by getting back to basics.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
March 21, 2012
April 18, 2012
Click 'Enroll Now' to see available dates beyond April 18, 2012.
Certificate Information
This course can be applied toward the following certificates:- Hospitality Marketing
- Hospitality Management
- Master Certificate in Hospitality Management
- Master Certificate in Hospitality Management
- Master Certificate in Foodservice Management
Additional Information
Benefits to the Learner
After completing this course you will be able to:- Make clear and effective marketing choices
- Apply the fundamental concepts of marketing to the development of a marketing plan
Authoring Faculty
Judy Siguaw, D.B.A.Sponsoring School
Cornell University's School of Hotel AdministrationTotal Learning Time
Approximately 3 to 6 hours over a period of 2 weeks
