Managing Revenue with Pricing
Course ID: SHA512 Pricing is one of the cornerstones of restaurant revenue management. This course shows you how to use variable pricing to increase revenue at your restaurant. It prepares you to perform analyses and make calculations needed for successful revenue management implementation. |
Description
This course teaches foodservice managers how to increase revenue through strategic pricing. Explore concepts in revenue management and implement a strategy built on variable pricing, price discrimination, price elasticity, price customization, demand-based pricing, rate fences, and menu engineering.
Learn how to calculate costs and estimate the payback period for potential investments associated with implementation. You also examine related staffing, management and training issues as they relate to pricing and revenue management.
Who Should Enroll in This Course?
This course is designed for foodservice managers who are responsible for managing and increasing revenue at their restaurant.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
May 2, 2012
June 27, 2012
Click 'Enroll Now' to see available dates beyond June 27, 2012.
Certificate Information
This course can be applied toward the following certificates:- Restaurant Revenue Management
- Master Certificate in Hospitality Management
- Master Certificate in Foodservice Management
Additional Information
Benefits to the Learner
After completing this course, you will be able to:- Select and implement pricing strategies to increase revenue
- Assess the financial impact of restaurant revenue management strategies
- Calculate implementation costs and return-on-investment periods
- Address implementation issues associated with staffing, management, and training












