Introduction to Hotel Revenue Management
Course ID: SHA531 Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room. Increase revenue by applying special pricing models and duration-management techniques. |
Description
Implementing a revenue management strategy is perhaps the most vital of hotel operations. This course provides an overview of revenue management for the hotel industry and encourages hotel managers to adopt a strategy that is focused on revenue per available room (RevPAR), a concept pioneered by course instructor Dr. Sheryl Kimes.
Revenue management is a systematic process designed to increase revenue by considering demand, reservation scheduling and variable pricing (selling the right room to the right person at the right time for the right price). In addition to evaluating different pricing models and applying duration-management strategies, this course provides a foundation for more advanced revenue management courses in forecasting, group management and overbooking, pricing strategy, and application of revenue management techniques to other hospitality-related industries, including spas and athletic facilities.Who Should Enroll in This Course?
This course is designed for hospitality managers, general managers, revenue managers and other hospitality professionals responsible for the financial performance of their organization.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
Next 3 Course available dates are:
February 22, 2012March 7, 2012
March 21, 2012
Click 'Enroll Now' to see available dates beyond March 21, 2012.
Certificate Information
This course can be applied toward the following certificates:- Hospitality Management
- Master Certificate in Hospitality Management
- Hotel Revenue Management
- Master Certificate in Hospitality Management
Additional Information
Benefits to the Learner
Participants who complete this course will be able to:- Describe hotel revenue management and identify potential benefits it can bring an organization
- Discuss the strategic levers of hotel revenue management and how they can be manipulated to increase revenue
- Describe hotel revenue management in terms of its component parts and critical considerations
- Recommend non-traditional ways in which revenue management techniques can be applied to increase revenue in the hospitality industry
Authoring Faculty
Sheryl E. Kimes, Ph.D., ProfessorSponsoring School
Cornell University's School of Hotel AdministrationTotal Learning Time
Approximately 5 to 6 hours over a period of 2 weeksYou May Be Interested In...
Students who purchased this course also purchased:
- After my studies it became clear how much I had learned. The information and new skills have been very useful for my career.Eleuterio Acosta from Barcelona, Spain,Course: Introduction to Hotel Revenue Management
- A very successful course with excellent materials. The course map is well organized and proceeds in a logical, systematic way.Eglal Hamdi - Reservations Manager - Sofitel Dubai Jumeirah Beach from Dubai, UAE,Course: Introduction to Hotel Revenue Management
- Student Testimonial,
"The content is perfect for an introductory course and gets you excited about the depth in future courses."
Introduction to Hotel Revenue Management - Student Testimonial,
"With limited instruction available regarding Revenue Management, I felt this course was very well done. It gives those new to the industry an opportunity to start getting a feel for this area."
Introduction to Hotel Revenue Management
