Strategic Hospitality Management III: Implementing Strategy

Description

The most-common reasons why good strategies fail are poor execution and implementation. This course is designed to develop the skills in hospitality managers and leaders to implement a strategy and ensure ongoing superior results.

This course focuses on the stage of the strategy process model devoted to putting the best strategy into action. It explores why strategies fail in their implementation and how strategic control systems can ensure that strategic objectives are being met. Participants learn how to write an implementation action plan and build capabilities to manage stakeholder relationships and organizational resources to implement and manage a strategy to create competitive advantage.

Who Should Enroll in This Course?

This course is designed for leaders within hotels, including department heads, executive team members, and current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices.

Enrollment

To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).

Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.

Certificate Information

This course can be applied toward the following certificate:
 

• Strategic Leadership for the Hospitality Professional

CEUs

HRCI Recertification

This program, <~CODE~>, has been approved for six (6) Strategic Management recertification credit hours toward SPHR and GPHR recertification and six (6) recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information about certification or recertification.

Additional Information

Course Format

All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.

This course contains the following modules:

• A Process View of Strategy Implementation
• From formulation to implementation
• Action and alignment
• Inter-organizational Relationships
• Identifying external stakeholders
• Building successful partnerships
• Organizational Relationships and Control Systems
• Managing people
• Developing a strategic control system

Benefits to the Learner

After completing this course, participants will be able to:

• Use process tools to implement strategy at your hotel
• Manage internal and external relationships to support strategy implementation
• Use strategic control systems to monitor and revise your strategy

Authoring Faculty

Cathy A. Enz, Ph.D., Professor

Sponsoring School

Cornell University's School of Hotel Administration

Total Learning Time

Approximately six hours over a period of two weeks.

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Students who purchased this course also purchased:
 

• Strategic Hospitality Management II: Creating Value
• Managing Strategic Change
• Strategic Hospitality Management I: Formulating Strategy